Why I built Synect Group

Three tabs

I was writing a long piece of research and turning it into a draft. ChatGPT was open for shaping the outline, Claude for the writing, Gemini for the technical parts. Each one suited a different bit of the job, so I kept jumping between them, copying, pasting, explaining myself all over again. Three tabs. Three logins. Three subscriptions.

One evening I thought: why isn't this all in one place?

That question became Synect AI. One workspace for models from five AI providers, where your context comes with you.

The build I parked

My first attempt was nothing like it. I wanted to see how AI assistants describe a business, so I tried to build the report with no-code tools, and ended up with a dozen connected workflows, a form at the front and a pile of data sources behind it. It worked, slowly. Every small change cost me an evening, and every report meant waiting.

So I parked it. That taught me the most useful thing I know: if it takes a dozen moving parts to explain, it's the wrong build.

Sparks came out of that. You set one up by chatting with a builder, instead of wiring boxes together.

Back to the reports

I still wanted those reports, so I rebuilt the whole thing as a Spark instead: one place, nothing to wire together. It worked well enough that I kept using it, which told me the idea was right and the plumbing had been the problem.

So I built it properly. That is SynectGEO. It asks ChatGPT, Gemini, Claude and Perplexity your prompts, shows every answer, scores whether you are named and cited, and lists the sites they cite. It reports what the assistants said, not a verdict on the business. There is a free check at synectgeo.io: three buyer prompts on two engines.

The books

Then there was Sapiens, sitting on my desk. I wanted two things from it: to have it read to me in a voice that doesn't sound like a machine, and to tap a word I didn't know and get the meaning that fits the sentence I'm reading.

That is Page by Page, a study companion for the books you already own. It reads pages aloud in natural voices, keeps the words highlighted as they are spoken, defines the words you tap, and puts what you learn into flashcards.

The evenings

Some evenings I couldn't have told you what I actually wanted to do next. I wanted somewhere to think out loud and come away with a clear next step.

That is Synecto, an AI reflection companion, in private beta. Using it, I noticed something: the things I was building for myself might be useful to other people too.

The name

The name came last. I kept thinking about synergy, about tools and ideas connecting and the day getting easier because of it. Then I remembered the synapse, the tiny gap where one cell passes a signal to the next. Nothing clever happens in the gap on its own. It happens in the connection.

"Sy" from synapse. "Nect" from connection. Synect.

That is the whole idea: connecting people to tools that make their day easier, and connecting people to each other.

If you're starting something similar

Build the first version with two tools, not twelve. AI has made that possible.

And if you would rather not build it yourself, that is what Synect Tech is for. It helps Irish small and medium businesses work out which automation fits, starting with a free 30-minute discovery call.

Pouyesh Izady, founder of Synect Group (SYNECT LIMITED, Dublin).